Baldwin-Motion’s Joel Rosen partners with DeNooyer Chevrolet’s Performance Division and Redline Motorsports to build and market 2011 MOTION 427 and 454 Camaros.
More than 40 years ago Joel “Mr. Motion” Rosen, a young Brooklyn dyno-tuner, hot rodder, street racer and national record holding drag racer, turned a simple 427 Camaro engine swap into an empire. And catapulted Baldwin-Motion and MOTION into internationally respected performance brands. Working with Baldwin Chevrolet, he was the most
prolific builder-marketer of modified new big-block Chevys during the Supercar ‘60s & ‘70s. He backed up Phase III models with written money-back performance warranties! He’s now passing the torch to Howard Tanner, a young dyno-tuning specialist and speed shop owner.
“It’s Déjà Vu all over again,” said Joel Rosen, quoting the legendary Yankee, Yogi Berra. “We have re-launched the Baldwin-Motion and MOTION brands again, this time capturing the true spirit of what we did in 1967-1974: Market built-to-order, dyno-proven and warranted SS & Phase III 427 & 454 Camaros, crafted by a high-tech dyno shop and available exclusively from a single authorized Chevrolet dealer.”
Specially prepared 427 and 454 engines power the latest iterations of the legendary Baldwin-Motion Fantastic Five: 2011 SS & Phase III Camaros, dyno-rated at 525 (SS-427) to 800 horsepower (427-SC Supercar). Howard Tanner is President of Redline Motorsports, a speed shop specializing in fuel-injected vehicles in Schenectady, NY. He and his team are the builders. Dan Carlton, General Manager, DeNooyer Chevrolet’s Performance Division in Albany, NY is handling client contact.
DeNooyer Chevrolet, owned by second-generation Chevrolet dealer Jim DeNooyer, is the highest volume Chevrolet dealership in upstate New York. As a young, hands-on car guy, DeNooyer was into hot rods, customs and drag racing. He later moved up into fast boats and has held speed records since the 1990s. Sons, Joel and Tom, also high-performance enthusiasts, handle day-to-day operations.
“It’s great that the folks at DeNooyer Chevrolet and Redline Motorsports have embraced the Baldwin-Motion heritage of using the latest GM 427 and 454 high-performance factory engines in their new MOTION Camaros,” said Dr. Jamie Meyer, Product Integration Manager, General Motors Performance Parts.
Tanner is a highly skilled engine calibrator and dyno-tuner as well as an experienced builder of large-displacement GM vehicles, including Camaros and Corvettes. Carlton, a respected racer, successful GM of luxury brand dealerships and former Chevrolet dealership principal, has years of experience selling both imported and domestic high-performance vehicles. He is a former New York State Ice Racing Champion and currently competes in sports car, ice racing and Modified motorsports.
Every MOTION Camaro will be built to order at Redline and tuned by Howard Tanner on its DYNOmite 1,400 horsepower Eddy Current Load dyno. A full dyno report as well as official Baldwin-Motion documentation will go with each car.
Sanctioned, serialized and signed by Joel Rosen, each 2011 MOTION SS & Phase III Camaro will be delivered with custom MOTION VIN plates and complete documentation. To prevent future cloning of MOTION Camaros, Rosen and Carlton will be establishing a confidential MOTION Registry detailing VINs, vehicle specifications and original purchaser data.
In 1967-1968, Baldwin-Motion marketed its full line of 427 Chevys under The Fantastic Five banner. Advertising and marketing materials, as well the windows at Baldwin Chevrolet, screamed The Fantastic Five. And, that’s how they’re launching the new line of 2011 MOTION Camaros.
The 2011 Fantastic Five: SS-427 (525 HP), Phase III 427 (600 HP), SS-454 (550 HP), PHASE III 454 (625 HP Torque Monster!) and PHASE III 427-SC (800 HP Supercharged Supercar). Complete details can be found at http://www.officialbaldwinmotion.com/
“I like to think of our 2011 SS and Phase III 427 & 454 Camaros as “modern MOTION mythmakers!” said, DeNooyer’s Carlton.
When Rosen and MOTION LLC’s Larry Jaworske and Joel Ehrenpreis re-launched the Baldwin-Motion and MOTION brands in 2005, they set a new standard for 1969 “continuation” Camaros. The Launch Edition two-seat SuperCoupe, powered by a front/mid-mounted, fuel-injected 540-inch aluminum big-block, won the coveted GM Design Award at SEMA 2005 and set a record at Barrett-Jackson in 2006
“We produced extremely expensive, coachbuilt Camaros between 2005-2009. This time it’s different. Our new MOTION 427 & 454 Camaros are much more affordable and drivable, starting at under-$80,000, and will be hard to beat on the street or at a show. I’ve ordered the first one (#001), a limited-production, 800-horsepower supercharged Phase III 427-SC Supercar,” said Rosen.
2011 BALDWIN-MOTION CAMARO PROGRAM CONTACTS:
MR. MOTION: Joel Rosen, 1-800-866-3172
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Martyn L. Schorr