Plymouth made a big splash with its cartoon based Road Runner. The Beep-Beep horn and cartoon logo on the side was a big hit with the young generation that wanted a fast car at a price they could afford on their new to the work force incomes.
Plymouth new they had a winner but there was a segment of the market that was older and wanted more amenities and refinement in their muscle car. They also had more disposable income and the Plymouth GTX was born. This was the young professionals’ muscle car from MOPAR.